Broker Check

Joseph M. “Jody” Rhyne III, CFP®, CLU, ChFC


In life, when one finds a good mentor, it also helps to be a good student. Jody Rhyne’s career path in financial services starts with the introduction of a good student to a good mentor. Upon graduating from UNC Chapel Hill, Jody was referred to a financial services industry veteran in Charlotte, which resulted in a lifelong friendship and coaching relationship that has shaped his career since 1992.

Jody took to heart much of the counsel he received. “Those early years were a time of self-discovery, where I established values – largely drawn from my faith – that shape the way I handle myself as a professional, and how we treat our clients to this day,” says Jody. “One of the first things I learned was: ‘if your compensation for any client relationship were to be zero, would you still give them the same advice?’ Jody recalls. “The answer has to be yes,” he adds.

After building proficiency in the business, Jody opened an office that would eventually house Rhyne Financial in his hometown of Lincolnton. Jody’s eyes light up when he talks about his work. “I don’t think you have to be a pastor to have a calling,” he explains. “This is how I am making a difference in people’s lives, by building relationships in the community and helping my clients achieve their financial goals.” Over the years, Jody has kept up with the industry by investing in continuing education. In addition to earning the Chartered Life Underwriter (CLU), and Chartered Financial Consultant (ChFC) designations, he is also a CERTIFIED FINANCIAL PLANNER™ Professional (CFP®).

Outside of work, Jody makes a difference in the lives of the youth on the athletic teams he passionately coaches. Basketball and flag football are among the mix. As a leader in the Lincolnton Optimist Club, Jody admits to a great love of sports, but also a sincere desire to be a positive role model to others. Jody is very involved in the Lincoln County school system, and the youth ministry at Emmanuel Lutheran Church. He also serves in other volunteer civic roles, such as the Rotary Club and the Lincoln County Family YMCA. He also serves on the Board of Directors at Carolina Trust Bank. “If we do right by our clients, this business rewards me by allowing me to offer the best of myself to what’s most important to me: my family, my children, my community and my work,” says Jody.

Jody and his wife, Ann, reside in Lincolnton, North Carolina, with their three children.